Yoder & Frey continues to attract leading industry stalwarts from the US heavy machinery auction world

Yoder & Frey continues to attract leading industry stalwarts from the US heavy machinery auction world, with Bryan Smith the latest to join the growing team. Assuming the role of Account Manager, Bryan will concentrate on Pennsylvania and surrounding north east states, bringing with him a wealth of industry experience.

Bryan Smith joins the Y&F team, based in Pittsburgh, to focus on developing the Yoder & Frey brand in the north east states, to attract new consignors and buyers and bring with him a 'black book' of customers built up over a lifetime in the heavy plant and machinery sector.

A CAT man through and through, Bryan spent his early years in the industry with local dealership, Beckwith Machinery Co, who became Cleveland Brothers, in Camp Hill, Pennsylvania, specialising in Caterpillar. This solid start to his career was followed by over seven years with Ritchie Brothers, six years with Iron Planet and 18 months with the combined entity, before he needed a change of scenery.

Why Yoder & Frey?

Asked what was it about Yoder & Frey that appealed, and why did he join this growing company? Bryan Smith answers: "I needed a change. I was aware of Yoder & Frey, of course, as they founded the now legendary Kissimmee Winter Sale. However, I had been watching with interest their transition into the world-wide Euro Auctions Group, who took over Yoder & Frey in late 2016, and have been gaining traction in the US in the last three or four years. I was working in a 'cookie cutter' environment, that was fast being taken over by corporate USA, and was feeling restricted. My pal, and ex-colleague Trent Shaffner joined Yoder & Frey 12 months ago, and knowing I was unfulfilled, introduced me to Jonnie Keys of Euro Auctions. We got on well and the conversation turned into an offer, which I accepted."

"Now, with support from Euro Auctions, Yoder & Frey is more nimble, has the power to take on large projects, has greater buying power and allows its sales guys to be innovative, whilst focusing on the needs of the consignor. Something I did not get previously. Also, both Euro Auctions and Yoder & Frey are family run business with great family values. I like that and cannot wait to start making a difference."

With a strong drive and customer focused attitude Bryan looks forward to building the Yoder & Frey brand in his region, as well as canvasing and developing relationships with new consignors, as well as new buyers. Calling himself a 'boots on the ground sort of guy' it is evident he is hands-on and will be a great asset to the team, as well as getting on with all in the industry.

Outside work, and away from plant and machinery, how does Bryan relax? Well, by working!! Bryan comes from a long farming background and today still runs the family farm which he bought from his patents a few years ago. Bryan is also a big family man and is a constant support to his daughters who play 'fast pitch softball' at a collegiate level.

If you have equipment to sell, you can contact Bryan direct on 001.724,809.8155 or via Yoder & Frey on 001 419.865.3990. Yoder & Frey website www.yoderandfrey.com . Alternatively they can contact Yoder & Frey by email at [email protected]