Yoder & Frey have added to the sales team, with the appointment of two young and aggressive new joiners who will provide sales and service support to the Ohio regions.
In the wake of the failed industry bid from Ritchie Brothers to acquire Yoder & Frey and the rest of the Euro Auctions Group of companies globally, Yoder & Frey are acquiring new talent for the Ohio area and joining the team is Easton Young and Kolton Keener.
Jonnie Keys, General Manager of Yoder & Frey comments "Our message is simple, Yoder & Frey is still an independent family run company, and we are open for business. We’ve strengthened our team with new signings now, and new team members planned in the coming months. Our commitment is as strong today as it was in 1964 to provide the best value for buyers and sellers whilst providing outstanding customer service. We will continue treating both buyers and sellers equally and fairly and conducting transparent unreserved auctions which our loyal customers expect and depend upon on as we look to increase our worldwide customer base going forward.”
“Yoder & Frey’s investment in a robust online platform and the international reach the business is achieving has directly increased the appeal of the event to buyers and sellers, which in turn has resulted in more consignors sending bigger items for sale. This combination also means Yoder & Frey’s auctions invariably attract premium prices and buyers are delighted with the quality and specifications of the equipment they acquire.”
Now meet the new team members at Yoder & Frey.
With over 20 years auctions experience in the heavy machinery and construction equipment market, buying and selling new and used machinery, Easton is a construction equipment specialist and is a returning Yoder & Frey employee. After a spell with Ag-Pro where he was in charge of construction, staff training and new products, Easton comments “I’m delighted to be back at Yoder & Frey. It’s only when you walk away from something that you realise what you’ve missed. Yoder & Frey are a great team to work for. They are forward thinking, fair, have great family values, and they are trusted, and respected in the marketplace. My job now is to communicate to buyers and sellers that the Yoder & Frey brand is alive and prospering since the recent takeover bid failed, and we are open for business.”
Contact – Easton Young
T: (419) 654 5462 E: [email protected]
Kolton joins the Yoder & Frey team also from Ag-pro with a strong background in the agricultural machinery sector. Whilst having been in the industry for only a few years, Kolton grew up in a farming community, where he developed an instinctive hands-on knowledge of machinery and equipment with an in-depth knowledge of the John Deere brand. With a hands-on approach to all he does, Kolton is a problem solver, a self-starter and has an appetite for new challenges.
“I’ve been around machinery all my life and have a very broad knowledge of agricultural machinery and now with Yoder & Frey I plan to spend my time helping our vendors and buyers reach their goals, be that acquiring equipment, disposing of inventory, getting best price, or sourcing stock. I looked around the industry before joining Yoder & Frey and concluded that the were without doubt the company to go with.”
Contact - Kolton Keener
T: (567) 525 6965 | E: [email protected]
Jonnie Keys concludes, “With OEMs still struggling to deliver new machinery across all sectors in the market, good used and unregistered machines are in high demand. The Yoder & Frey team, whilst able to provide insights and support in the US market, have the strength and reach of the Euro Auctions team and their global network of managers, adding have international reach, which the new team will leverage bringing new, inventory, vendors and buyers to upcoming sales.”