Yoder & Frey attracts another industry ‘heavyweight’ ahead of the world famous 2020 Kissimmee Winter Sale.

Yoder & Frey Auctioneers Inc, has strengthened its team with the appointment of Jayson Hutchinson as Territory Account Manager, ahead of the now famous Kissimmee Winter Sales, to assist in expanding new markets and further establishing the Y&F brand in the mid states of Michigan, Indiana and Ohio.

As part of the continued development and market expansion, Jayson Hutchinson joins Yoder & Frey (Y&F) to strengthen the team, to focus on the development of the business footprint in the USA. Jayson joins Y&F from a leading competitor in the global machinery auction sector, bringing with him a wealth of experience in all areas of organizational management and business execution in the heavy equipment industry, as well as being credited with landing one of the biggest deals in company history, of over $31,000,000.

Jayson is a family man with four sons in college and wanting to spend time with his growing family took time-out from corporate life. Not happy with his current employ, Jayson wanted to go back to a family run business with strong family values, offering customers a broad range of services and the ability to be flexible and accommodating, whilst building new relationships.

Why Yoder & Frey?

“I had been watching with interest the development of Y&F in the US market, including the rebrand, and the merger with Euro Auctions, Europe’s largest heavy machinery auction specialist. I also had my ear to the ground and was listening to the continued good news through market commentary, hearing what consignors and buyers were saying about Y&F, which was all refreshingly good. I also wanted to work with a family business, that was small enough to care, and big enough to do the job” explains Jayson, “I also wanted to work with a company that can compete on a home market and at an international level, where I could go to a consignor and offer a broad range of services, tailored to meet each specific customer’s needs.”

With a passion for developing news markets, Jayson will not only be concentrating his efforts on the normal consignor equipment for the regular auctions, but also developing more ‘off site’ retirement and liquidations sales right across the region. Jayson will be looking after and area in the mid states, including Michigan, Indiana, Ohio, and surrounding territory.

With the now world famous ‘Winter Sale’ due to take place in Kissimmee, in mid-February 2020, Jayson is looking forward to the prospect of inviting buyers consignors new to the Yoder & Frey brand, to come and consign equipment and machinery to the sale, as well as bidding and buying .

Upcoming Yoder & Frey Sales
Kissimmee 12th to 15th February
Ohio 13th March
Marietta Coal 19th March