Euro Auctions acquires USA auction giant Yoder & Frey
Plant and machinery auction groups merge - expanding global capabilities, expertise and reach
Euro Auctions , Europes leading auctioneers of industrial plant, construction equipment and agricultural machinery, has acquired one of the USAs oldest and most respected heavy machinery auctioneers, Yoder & Frey , founded 52 years ago and the originators of the now famous annual Kissimmee winter consignment auction in Florida now in its 43 rd year.
The venture will see Yoder & Frey become a Euro Auctions brand extension, creating a strategic partnership that will see the Yoder & Frey name continue in the USA with additional global reach and support from Euro Auctions.
The acquisition will see the joint brand create a stable and strategic partnership from which the local market knowledge of Yoder & Frey, combined with the global market expertise of Euro Auctions, will provide greater options when buying and selling their equipment. Together, the businesses will create a stronger company with expanded capabilities and a brand that a global client base can trust in.
Within the USA, Euro Auctions currently operates a sales site in Atlanta, Georgia, this will be re-branded as Yoder & Frey to strengthen its US portfolio in Ohio, Pennsylvania and the now world famous *Kissimmee winter consignment auction in Florida, collectively adding six or seven new sales to the Euro Auction global calendar in 2017 and beyond.
Jonnie Keys, Operations Manager of Euro Auctions comments: We are extremely excited to announce the merger with Yoder & Frey in the USAas this gives Euro Auctions a strong US brand with which to extend the reach the business has globally and achieve a stronger presence there. Yoder & Frey has achieved a leading position in the US market and strategically within the important Florida region. Working with Peter Clark and his team, we aim to expand the operations in the USA, introducing the American market to the global reach of Euro Auctions, whilst building the brand to the good of both Yoder & Frey and Euro Auctions.
Peter Clark, CEO of Yoder & Frey comments: Working with Euro Auctions, the Yoder & Frey brand will gain exposure to a global market place and increased access to a global database of both buyers and sellers. The equipment that comes along with this association will help grow the Yoder and Frey brand. From working with the Euro Auctions team previously, we are aware of our similar core focus of delivering a quality service and a competitive price, while also never losing sight of our customers true needs. I believe it will be a good fit for both companies and look forward to a good start together at the Florida auction from February 6-11, 2017.
The new venture will see Yoder & Frey provide its loyal customers with a greater number of choices and platforms to buy, sell and dispose of equipment and assets when, where and how they want to, whether that be onsite or online.
Jonnie Keys concludes: Euro Auctions customers will benefit from exposure to new, enthusiastic and loyal customer base of buyers in the USA looking for good consignments of machinery and equipment from Europe and the rest of the world, especially during the now legendary Kissimmee, Florida Winter Consignment Auction which will run from 6th to 11th February 2017. These are very exciting times for Euro Auctions.
Note to Editors:
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Barry Walker - BlackChilli PR Ltd
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About Euro Auctions
Euro Auctions has been conducting unreserved auctions of industrial plant, construction equipment and agricultural machinery since 1998 and today conducts over 35 major auctions every year around the globe, in six countries and on three continents. Euro Auctions is market leader in Europe, holding more sales and selling more lots per sale that any other auction house. With its head office located in Dromore, Co. Tyrone, Northern Ireland it has five more permanent auction sites in England, Germany, Spain, Australia and USA. All sites are fully operational at all times, with permanent offices, auction yards and full time staff. The company also specialises in off-site sales for leading plant hire companies, for cessation of trading, retirement sales as well as stock and fleet rotation.
About Yoder & Frey
Since 1964, Yoder & Frey Auctioneers, Inc. has been serving the needs of heavy construction equipment buyers and sellers. Its mission is to efficiently liquidate equipment through auctions by providing the best value for buyer and seller while providing outstanding customer service. Specialising in the sale of used heavy construction equipment, trucks and trailers its corporate Office located in Holland, Ohio with additional auction facilities at Kissimmee, Florida and Darlington,Pennsylvania.
* About Kissimmee Florida Winter Consignment Auction
Now in its 43rd year, the Florida winter sale in Kissimmee, Florida, will see approximately 10,000 pieces of new and used heavy construction equipment, trucks and trailers go under the hammer over six days, with buyers from all 50 US States and over 46 countries, thereby making it one of the world's largest annual heavy construction equipment auctions.